History

January 2012

New Performing Arts Center Proposed

Greensboro Coliseum staff proposes building a new performing arts center on the Greensboro Coliseum campus to replace War Memorial Auditorium.

February 2012

Performing Arts Task Force Created

A socio-economic, demographically diverse Task Force is created to accept the charge from the City of Greensboro. The task force included members of the Greensboro City Council, business members, volunteers, employees from existing art organizations, and other interested individuals.

March 2012

Public Opinion regarding a Performing Arts Center Sought

AMS Planning & Research for the Arts and Entertainment Industries hired to conduct Feasibility Study and Economic & Community Impact. The Task Force launches efforts to garner public opinion. The efforts include community forums, public charrettes, and opinion surveys. By the end of the 3 month process, more than 3,000 citizens from the across the community participated in the discussion and debate surrounding a new GPAC.

June 2012

City Council Adds to Task Force Charge

City Council adds to its charge to the Task Force. The Task Force agrees to address building design, site determination, capital cost refinement, operating model, and financing options for the project. This stage is referred to as “Phase 2.”

June 19, 2012

Task Force Submits Final Recommendations.

  • The Task Force did a year’s worth of intense study by a cross-section of more than 100 Greensboro residents and with the guidance and input of nationally renowned experts in performing arts venues, design, acoustics and urban planning.

The Task Force recommended a state-of-the-art downtown facility with approximately 3,000 seats to serve multiple functions, ranging from Broadway shows to the Bryan Series to symphony performances to comedians, pop and jazz concerts and family entertainment. Based upon input from the renowned architects and consultants, the Task Force determined that the project would cost approximately $60 million. The Task Force recommended that the funding include an Arts Stabilization Fund to ensure that existing professional arts organizations in Greensboro could continue to thrive and not be adversely impacted by the intensive fundraising for and operating of the Performing Arts Center

September 1, 2012 — December 15, 2012

Task Force Commences Phase 2

AMS Planning & Research for the Arts and Entertainment Industries contracts with four nationally recognized firms to comprise a Design Team. Various committees such as the Financing Options, Advisory, Building, and Outreach Committee meet to continue Phase 2. The Full Task Force meets monthly at Holy Trinity Episcopal Church

February 19, 2013

City Council Commits Initial Funding

After receiving the Task Force’s Report, the City Council voted to commit an initial $20 million in public funding, primarily through a combination of user fees and a portion of the existing Hotel/Motel Occupancy Tax Fund, toward the estimated $60 million project. The City Council instructed the volunteers to obtain firm pledges for $20 million in private funding commitments and report back to City Council. The City and community leaders would then work to determine the sources for the additional funds needed for the project.

August 13, 2013

Fundraising Team Announces $20.4M pledged & increases goal to $30M

Excitement continues to build as the Fundraising Team has had ongoing and continuous discussions with a wide array of prospective donors.

The Fundraising Team has had good success obtaining commitments and is continuing to work with donors and potential donors to confirm gifts and obtain permission to release the names of the donors and the amounts pledged. The Fundraising Team will not release the names or amounts pledged by donors until the pledges are firm and until permission for the release of such information is obtained from the donors.

The announcement surpassing the original $20 million goal includes major commitments from Toleo Foundation ($5M), Phillips Foundation ($3.5M), the Cemala Foundation ($2M), the Bryan Foundation ($1M) and Lorillard ($1M). Supporters and donors alike are excited that the city and CFGG have helped our community reach an unprecedented point in tackling this issue, which has challenged municipal leaders and citizens for many years. We are making significant progress on a defining moment in Greensboro’s future direction.

August 20, 2013

City Council Buys Land Downtown

The City Council agreed to buy land downtown for the new Performing Arts Center. This confirms the location on the site recommended by the Task Force: at North Elm, Lindsey and Summit streets.

September 9, 2013

Steven Tanger Issues New Fundraising Challenge

Steven Tanger commits $7.5 million and names the Steven Tanger Center for the Performing Arts. This is a challenge gift contingent on the Fundraising Team raising $35 million in pledges (inclusive of the $7.5M) before December 31, 2013. The Fundraising Team is confident that the community will respond and the support will exceed this goal.

December 31, 2013

More than $35M pledged for Tanger Center

Private donations totaling an unprecedented $35.4 million-plus have been pledged to the Steven Tanger Center for the Performing Arts, thus surpassing a community challenge by the center’s namesake, The Community Foundation of Greater Greensboro announced today. The total raised as of today is $35,448,920.

“We are most appreciative of the unprecedented level of support for this critical project for our community,” said Kathy Manning, who is leading the private fundraising effort. “Time and again, individuals, families, foundations and businesses demonstrated their generosity to ensure we build the state-of-the-art facility that will help transform Greensboro. With this extraordinary show of support by the private sector, we are thrilled to move on to the next step – working with the city to get the performing arts center built.”

The success of the private fundraising efforts has resulted in the biggest private-public partnership in Greensboro’s history.

“It’s awe-inspiring to see the $35 million goal achieved,” Greensboro Mayor Nancy Vaughan said. “We’re very appreciative of the residents and business leaders in Greensboro who have invested in this important project for our downtown.” Ground is expected to be broken for the center next fall, with an anticipated opening in 2016. It will be located on land bordered by North Elm and East Lindsay streets and Summit Avenue.

June 1, 2015

Final design and budget preparations

Representatives of the city and major donors have worked together with some of the nation’s leading architects and designers to plan a structure that addresses what the community said it wants this project to accomplish. Organizers expect to unveil a final design and budget in fall 2015.

January 27 2016

Desgins Unveiled

At a press conference at the Greensboro Coliseum Complex, interior and exterior renderings were unveiled to the media. Featured speakers included Kathy Manning, who chaired efforts to raise private funding for the project on behalf of The Community Foundation of Greater Greensboro, Mayor Nancy Vaughan, Greensboro Coliseum Director Matt Brown, and lead design architect John Fontillas with H3 Collaboration Architecture, LLC.